The mid-size SUV segment in India has just become more exciting with the return of the Tata Sierra, priced from Rs 11.49 lakh (ex-showroom). This revival pits it directly against established favourites like the Hyundai Creta, Kia Seltos, and Maruti Grand Vitara, all vying for family buyers and urban drivers. In this detailed comparison of the Tata Sierra, Hyundai Creta, Kia Seltos, and Grand Vitara, key aspects such as pricing, dimensions, engines, and features come under the spotlight to help buyers make informed choices in 2025.
These SUVs share similar price brackets and target the same audience, but each brings unique strengths to the table. The Tata Sierra stands out with its nostalgic design updated for modern needs, while the Creta leads in sales volume, the Seltos in tech appeal, and the Grand Vitara in efficiency. Understanding these differences through a thorough analysis of the Tata Sierra, Hyundai Creta, Kia Seltos, and Grand Vitara reveals which one best suits daily commutes, weekend getaways, or long highway runs. Bookings for the Sierra are opening soon, with deliveries set to begin early next year, making now the perfect time to compare.
Price Comparison: Entry-Level Value Breakdown
Pricing forms the foundation of any SUV purchase, especially in the competitive Tata Sierra vs. Hyundai Creta vs. Kia Seltos vs. Grand Vitara arena. The Tata Sierra Smart+ base variant launches at Rs 11.49 lakh, positioning it as a premium entry-level model compared to its rivals. This slight premium reflects its generous standard features and larger footprint, appealing to buyers who seek more from the outset.
The Hyundai Creta E offers the lowest entry at Rs 10.72 lakh, followed closely by the Kia Seltos HTE(O) at Rs 10.79 lakh and the Maruti Grand Vitara at Rs 10.77 lakh. These base prices make the Creta and Seltos attractive to budget-conscious families. At the same time, top-end variants across all models range from Rs 19 lakh to Rs 25 lakh, featuring luxury touches such as sunroofs and advanced safety features. In the Tata Sierra vs. Hyundai Creta vs. Kia Seltos vs. Grand Vitara matchup, the Sierra’s pricing strategy emphasises value through equipment rather than rock-bottom pricing.
For a quick visual, here’s a base variant price table highlighting the Tata Sierra vs Hyundai Creta vs Kia Seltos vs Grand Vitara differences:
| SUV Model | Base Price (Rs Lakh, ex-showroom) | Top Variant Estimate (Rs Lakh) |
|---|---|---|
| Tata Sierra | 11.49 | 20-25 |
| Hyundai Creta | 10.72 | 20.20 |
| Kia Seltos | 10.79 | 19.80 |
| Grand Vitara | 10.77 | 19.72 |
This table shows tight competition at the base level, but higher trims reveal where each SUV justifies its cost with added perks.
Dimensions and Space: Who Wins on Size and Comfort?
Dimensions play a crucial role in determining family suitability during evaluations of the Tata Sierra, Hyundai Creta, Kia Seltos, and Grand Vitara. The Tata Sierra measures 4,340 mm in length, 1,841 mm in width (the widest), 1,715 mm in height, with 205mm of ground clearance and an impressive 622-litre boot space. Its 2730mm wheelbase provides superior rear legroom, making it ideal for taller passengers or those carrying extra luggage on trips.
In contrast, the Hyundai Creta spans 4,330 mm in length, with 190 mm clearance and a 433 L boot, offering balanced, city-friendly proportions. The Kia Seltos is the longest at 4365mm, but shares a shorter 2610mm wheelbase with the Creta, prioritising maneuverability. The Maruti Grand Vitara, at 4,345 mm long, lags slightly in boot capacity but maintains good headroom. The Sierra’s advantages in width, height, clearance, and wheelbase give it an edge for navigating rough Indian roads, while also offering spacious interiors in this Tata Sierra vs Hyundai Creta vs Kia Seltos vs Grand Vitara comparison.
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These measurements translate to real-world benefits: Sierra owners enjoy easier overtaking on highways due to their stability, while the Creta and Seltos excel in tight parking spots. Ground clearance across all handles potholes well, but Sierra’s 205mm leads for occasional off-road ventures.
Engine Options and Performance: Power for Every Drive
Engine variety adds thrill to the Tata Sierra vs Hyundai Creta vs Kia Seltos vs Grand Vitara comparison. Tata Sierra offers the broadest lineup, comprising a 1.5L naturally aspirated petrol engine (105bhp, 145Nm), a turbocharged petrol engine (158bhp, 255Nm), and a diesel engine (116bhp, 260Nm), all paired with either a manual or automatic transmission. Expect mileage around 18-20kmpl, suiting varied driving styles from city sprints to loaded hauls.
The Hyundai Creta and Kia Seltos offer similar engine options, including a 1.5L petrol, turbo-petrol, and diesel choices (113-157bhp range), which deliver 17-21kmpl with smooth DCT automatics, making them popular in traffic. The Maruti Grand Vitara differentiates itself via mild and strong hybrid petrol engines (achieving up to 27kmpl in city conditions), while skipping diesel and prioritising fuel savings for high-mileage users. Diesel torque from the Sierra or Seltos shines for towing or climbing hills, while the Grand Vitara’s hybrids cut running costs in the long term.
Performance feels peppy across the board, with turbo variants accelerating briskly (0-100kmph in 9-11 seconds). Transmission options ensure accessibility, making this Tata Sierra vs Hyundai Creta vs Kia Seltos vs Grand Vitara group versatile for Indian conditions.
Base Variant Features: Surprises from the Ground Up
Base models set expectations in the Tata Sierra vs. Hyundai Creta vs. Kia Seltos vs. Grand Vitara comparison. Tata Sierra Smart+ impresses with bi-LED headlights, LED DRLs, a 4-inch digital driver display, rear AC vents, six airbags, and fast-charging USB ports – a strong safety and convenience package right away.
The Hyundai Creta E is equipped with six airbags, ESP, ABS, TPMS, and projector lamps, providing essential reliability. The Kia Seltos HTE(O) features an 8-inch touchscreen with wireless Android Auto/Apple CarPlay connectivity, as well as a digital MID, enhancing the infotainment experience. The Grand Vitara’s entry focuses on hybrid readiness with essential safety features. Sierra’s loaded base gives it a premium feel from the outset.
These features ensure that even starter trims handle daily duties safely, with all models offering rear sensors for enhanced parking ease.
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Higher Variant Highlights: Luxury and Tech Upgrades
Top trims significantly elevate the experiences of the Tata Sierra, Hyundai Creta, Kia Seltos, and Grand Vitara. Tata Sierra introduces triple screens (driver display, infotainment, passenger unit), panoramic sunroof, dual-zone AC, ambient lighting, and terrain modes for versatile drives.
Creta responds with ventilated seats, Bose audio, and Level 2 ADAS. Seltos leads connected tech like a head-up display and 360-degree cameras. The Grand Vitara offers a sunroof and ventilated seats, but fewer driver aids. These additions transform daily drives into premium journeys.
Safety, Ride Quality, and Final Verdict
Safety remains robust in the Tata Sierra, Hyundai Creta, Kia Seltos, and Grand Vitara, with six airbags standard and ADAS available on the Sierra, Creta, and Seltos, offering features like auto emergency braking. Ride quality suits bumpy roads: The Sierra is stable at speed, the Seltos agile in corners, and the hybrids quiet in stop-and-go traffic.
