Mercedes-AMG’s First Bespoke SUV stands as a turning point for both the brand and the broader electric vehicle (EV) landscape. Unlike previous AMG SUVs based on Mercedes-Benz platforms, this new SUV is an entirely original creation, engineered from the ground up with a focus on pure electric performance, design freedom, and luxury innovation.
The Meaning of “Bespoke” in AMG’s New SUV
When Mercedes-AMG labels its latest SUV as “bespoke,” it signals a dramatic shift from enhancing existing Mercedes models to crafting vehicles from a blank canvas—the AMG. The EA platform beneath this SUV is designed explicitly for high-performance electrification. Every aspect, from the chassis to the electric powertrain, is developed by AMG’s expert teams without being constrained by the standard Mercedes-Benz architecture.
This bespoke approach gives AMG engineers freedom to prioritize speed, agility, and efficiency. The result is a next-generation electric SUV that combines supercar-worthy performance with daily usability and distinctive style. Unlike typical AMG variants (such as the GLA, GLS, or EQE SUVs), this model features no Mercedes sibling; it’s a dedicated AMG SUV designed exclusively to appeal to driving enthusiasts and luxury SUV buyers seeking the latest technology.
Revolutionary Exterior and Interior Design
The design of Mercedes-AMG’s First Bespoke SUV is impressive in every sense. The camouflaged prototypes already reveal class-leading proportions, wide flared fenders, and a powerful stance. Influences from the GT XX concept are evident—expect a bold grille, sharp lighting signatures, and a sporty profile that communicates both strength and sophistication.
Inside, this bespoke SUV goes beyond the conventional. Passengers will experience a unique blend of premium materials, digital-first cockpits, and handcrafted details. Features like next-gen MBUX infotainment, customizable ambient lighting, and a choice of luxury trims promise comfort and cutting-edge convenience. The cabin is designed to provide a serene yet tech-packed atmosphere, making every drive special—whether in the city or on a grand tour.
Advanced Powertrain for Unmatched Electric Performance
Beneath the elegant exterior lies a trio of advanced axial flux electric motors, developed in collaboration with Yasa Motors. Together, these motors generate over 1,000 horsepower, making this model the most powerful AMG SUV to date. The dedicated 800V architecture enables ultra-fast charging speeds and sustained high performance on the road, providing both instant torque and the range required for extended journeys.
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AMG’s bespoke battery and drive system also emphasizes thermal management and real-time energy monitoring. This ensures consistent output during spirited drives and fast recovery between sessions—delivering an experience that lives up to AMG’s performance reputation. A simulated V8 soundtrack is even expected to be available, keeping longtime fans engaged while fully embracing electrification.
Key Differences: Bespoke AMG SUV vs. Existing AMG Lineup
| Feature | Bespoke AMG SUV | AMG EQE, GLA, GLS, G-Class |
|---|---|---|
| Platform | AMG.EA (fully electric, bespoke) | Shared Mercedes platform |
| Powertrain | Tri-axial flux, all-electric | Combustion, hybrid, or regular EV |
| Power Output | Estimated 1000+ HP | Up to 603 HP (GLE 63 S) |
| Design | 100% new in-house AMG design | Modified Mercedes design |
| Market Role | Flagship performance electric SUV | Performance variant of existing SUV |
| Launch Timeline | 2026–2027 (expected) | Existing |
Real-World Usability and Space
Measuring approximately five meters in length, the new bespoke AMG SUV is carefully positioned between the EQE and EQS SUVs, ensuring a strong visual presence while remaining practical for family use. Intelligent chassis tuning, refined suspension, and lightweight materials promise smooth handling and exceptional comfort, even with increased battery size.
The interior space is optimized for passengers and cargo, providing generous legroom and ample luggage capacity—key attributes for long-distance travel and everyday convenience. Attention to both luxury and practicality demonstrates AMG’s commitment to meeting the demands of modern premium SUV customers.
The Competitive Edge: Where AMG’s Bespoke SUV Stands
With direct competition from vehicles like the Porsche Cayenne EV, BMW XM, and Lotus Eletre, Mercedes-AMG’s First Bespoke SUV aims to set new benchmarks in the segment. Its combination of AMG’s exclusive design, unprecedented performance, and luxury places it in a unique class. The entirely in-house developed electric powertrain offers quicker response, higher efficiency, and sportier driving characteristics than many of its competitors.
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AMG.EA Platform Advantages
| Advantage | Real-world Benefit |
|---|---|
| Lightweight Materials | Improved agility and efficiency |
| Optimized Battery Pack | Higher driving range, faster charging |
| Advanced Chassis | Superior handling and comfort |
| Scalable Architecture | Flexibility for future AMG electric models |
| Integrated Cooling | Consistent performance during spirited use |
Launch Timing and Market Expectations
The new Mercedes-AMG bespoke SUV is expected to hit the roads in 2026 or 2027. Positioned as a flagship alongside AMG’s other high-performance vehicles, it showcases the brand’s vision for pure, high-performance electric mobility. Its arrival is anticipated to accelerate the adoption of luxury EVs across key markets, including India.
Mercedes-AMG’s deep commitment to quality ensures that early models will feature exclusive customisation options, allowing buyers to tailor their vehicle to their individual tastes and lifestyles. This personal touch, combined with advanced electrification, distinguishes AMG’s approach from the competition.
Conclusion: Setting a New Standard for Performance Luxury SUVs
Mercedes-AMG’s First Bespoke SUV is more than just a car; it’s a new standard for what’s possible in the electric SUV space. By forging its own path, apart from traditional Mercedes-Benz models, AMG demonstrates that innovation and tradition can work hand in hand. This SUV is designed for performance lovers and luxury drivers alike, signalling the future of the brand and delivering a one-of-a-kind experience that’s sure to captivate the market.
